The Secret Lair Drop Series are in English only.Įach ' drop' contains between three and seven cards and/or tokens in a customized collector box, costing either $29.99, $39.99, or $49.99 depending on the drop – some of which use premium foil cards as well. The tokens have a common expansion symbol. The 2019 Secret Lair team was awarded a Heroes of the Realm card: Keeper of the Secret Lair.Īll cards in the print-to-demand Secret Lair Drop Series have a rare or mythic rare shooting star expansion symbol.

This prompted the company to keep on experimenting in this realm and creating the Universes Beyond product line.

If they identify a small group that would be thrilled by a specific product, this could cater to them: 'like the game of Magic the Secret Lair will always try new things and evolve - the first year focused on art which is the low hanging fruit' and 'as we have new ideas and want to try new things to make the game joyful for more people, Secret Lair is the place to do that experimentation'.Įven though the reaction among the fans was very negative, the Walking Dead was the best-selling drop, luring buyers from outside of the Magic world. He acknowledged that it had been art up to 2020, but that they had broadened the concept to speak to audiences of different sizes. Mark Heggen revealed that R&D views the Secret Lair platform as a product-testing grounds platform that lets them try things they can't do in normal products. With the The Walking Dead series, the premise of only reprints with alternate art was abandoned. In some later series, original art was used in combination with alternate card frames. Alternately, they used traditional Magic artists working with very non-traditional art briefs. Wizards of the Coast was trying to work with artists they usually didn't: street artists, comic book artists, album cover designers, etc.

The first Secret Lair series all consisted of alternate art reprints. The Secret Lair Series is Wizard of the Coast's first full foray into selling single reprints directly to players.

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